The romance of architecture is in its creative potential—a marriage of art and pragmatism. Of course, many architects suffer disillusion, especially in the early years of their career, where all they may be doing is door schedules into the small hours of the night. But for architects mastering their own projects—or bringing ideas into a collaborative process—where does the spark of creativity come from? How is it harnessed into the development of great design? In this special section, RECORD explores the science and psychology of creativity, as well as the approaches architects use to keep that spark alive.
Five decades of
and Urban Planning
For five decades, Bavand Architects have pushed the boundaries of design and function in national and international projects.
The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and their innovative capabilities to attain long-term success.
For five decades Bavand Architects have pushed the boundaries of design and function in national and international projects.
If everyone is moving forward together, then success takes care of itself.